Breastfeeding is the Best

Our Heritage

Over 90 Years Of Giving Babies A Strong Start

A spirit of innovation that began in 1925 and hasn’t stopped since.

In 1903, the Wright Brothers were inventing flight, the first World Series was played — and the Moores and Ross Milk Company was founded.

Two decades later, Moores and Ross would develop the very first commercial milk-based baby formula, Similac.

Year after year, Moores and Ross continued to innovate its baby formula and bring new choices to moms — like the first liquid formula, and the first iron-fortified formula, just to name two.

In 1964, Ross Laboratories merged with Abbott Laboratories. Today, the innovative spirit of the Moores and Ross Milk Company lives on as Abbott’s nutrition business.

Abbott continues to give moms new ways to nourish their babies with new options.